The Focus pillar of our strategy is aimed at:
- Value-Adding Assets
- Specific market segments
- Seven geographic regions
The strength of Boskalis lies in its ability to deploy its equipment (assets) to cater to both the top and the lower end of the market. Boskalis will sustain its success as long as we use our broad range of equipment, staff and competencies to provide a balanced service to the various client groups. However, their requirements vary widely, both within and between the market segments, which means that choices have to be made. Boskalis focuses on Value-Adding Assets and having them available.
We have clients who need us to deliver integrated, innovative services or turnkey solutions. In order to meet these client requirements we need competencies that complement and reinforce one another, such as risk management and engineering. In addition we need to be able to act as lead contractor and project management experience is essential. Boskalis is strongly positioning itself on a global scale in this segment with its higher margin potential and in doing so is moving towards the top of the S curve (see figure 4).
At the bottom of the S curve we find clients looking for relatively straightforward and standard services, such as equipment hire or simple transportation. Cost leadership is an important precondition in this segment. By operating our assets at various points on the S curve we create a balance between the complex projects with a higher margin at the top of the curve and the stable volumes at the bottom, on balance allowing us to optimize the utilization of the fleet.
Specific market segments
Our core activities are focused on markets and market segments where the opportunities for growth and expansion are greatest. In each of these markets we offer our services both in combination and separately.
The oil and gas market is very important in terms of both size and growth potential. For oil and gas companies we create new land, realize pipeline infrastructures and ports and take care of their maintenance. We also execute offshore projects for these clients and provide an ever-growing broad range of maritime services, including subsea services, heavy and specialist transport, lift and installation work. This enables us to use Dockwise vessels to transport fully integrated offshore production facilities from Asia, where they are built, to the other side of the world where we also execute their installation. We also provide onshore and offshore terminal services through our 50% holding in Smit Lamnalco. In addition to this traditional segment the energy market comprises the strongly growing renewables market, where the emphasis for Boskalis lies on the construction of offshore wind farms, including the installation of the wind turbine foundations and, through our 50% holding in VBMS, the cabling.
The design and construction of new ports and the expansion and maintenance of existing ports on behalf of governments and port operators is another important market. Here we bring our dredging and earthmoving activities into play, with civil engineering work at times also playing a major role. Dockwise is involved in the transportation of port-related equipment such as container cranes, and at the operational stage we provide shipping companies with in-port services such as harbour towage. In addition, we can be of service to these same ship owners and operators as well as their underwriting agents with our salvage capabilities.
Within the market segments we target our services at seven geographic regions. The key developments are taking place and the best opportunities for our activities lie in:
1. Northwest Europe
2. East and West Africa
3. Middle East
4. Southeast Asia
7. Gulf of Mexico
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